Gamification for Learning Design Intensive Certificate

Course Objectives

In this certificate course you will learn to:

• Identify who will be playing your game (target audience), define your measurable business objectives and how gamification will help you to achieve your objectives
• Use OKRs (objectives and key results) to write measurable business objectives and key results
• Understand the basics of matching game mechanics to player motivators to trigger your players to act
• Frame and wrap your quest in a spellbinding story to create a narrative thread that pulls through the entire course
• Use the Story Board Starter Shortcut to create an epic adventure
• Build the right mix of ingredients in your learning activities to allow the participants to acquire knowledge and skill, rather than merely receive and memorize information
• Determine the game elements you will use (points, badges, leaderboards, etc.) and implement game mechanics to motivate your players
• Create an overall design that appeals to different senses and tie everything back to the other levels of the learning map
• Craft Learner Personas
• Create a rapid paper prototype
• Playtest for timing, engagement, and feedback

Course Materials

Every participant receives a Travel Journal and Gamification Design Playbook to help you design and organize your project. You’ll also receive an assortment of design templates and tools to use as you design and develop your gamification for learning projects such as:

• Game the System Treasure Map
• Game the System Strategy Design Cards
• Totally Awesome Training Activity Guide – Put Gamification to Work for You eBook
• OKR (objectives and key results) playing cards
• Learner Persona Design Tool
• Story Board Starter Shortcut
• 101 Game Mechanics Starter List
• Playtest Questionnaire Template
• Action Plan
• Digital Badges

Sessions

This course is for learning professionals who want to create and deliver programs with impact. Whether you are a training manager, trainer, manager who trains, instructional designer, or HR professional, if you are interested in making sure what you design or facilitate is focused on what matters, that your participants are engaged throughout the process, and that when they leave they are able and willing to do what it takes to apply what they have learned and experienced back at work effectively, this program is for you. No coding skills are required.

Instructional Approach:

• Live, online sessions with Gamification Master Craftsmen
• Group discussions and chats
• Videos, white papers, other ancillary tools.
• Guild challenges
• Individual project work for immediate application

Session 1

• Identify the course objectives and outcomes
• Review the structure of the blended course format
• Meet the other students, instructors, and guide for your journey
• Define what Gamification is and what it is not
• Classify player types and the use of gamification mechanics to trigger actions
• Define your measurable business objectives
• Identify what you want your players to do
• Calculate the metrics (OKrs - objectives and key results) you will use to measure these behaviors
• Determine how Gamification will help you to achieve your objectives
• Guild Challenge #1: Create a learner persona

• Explore resources to find characters that you can use to build your storyline
• Craft a compelling storyline using the 7 elements of a story
• Weave allegories to make the training stick
• Craft a compelling storyline using basic elements of a story
• Build relevant, challenging, and fun activities so participants want to engage
• Strategically place learning activities in the overall sequence of events
• Weave activities together in a master sequence for overall effectiveness and retention
• Design activities to double-check that learning has occurred
• Create the right mix of ingredients in your learning activities to allow the participants to acquire knowledge and skill, rather than merely receive information
• Guild Challenge #2: Craft a simple narrative for your project

• Identify game elements you will use
• Implement game mechanics to motivate your players
• Mix the appropriate amount of competition, collaboration, group and individual quests, challenges, and achievements to earn points, badges, and other rewards
• Give different kinds of feedback that will encourage the players continued action
• Assess how to deploy your system
• Guild Challenge #3: Create a paper prototype of your design

• Label the feelings and emotions you want your players to experience
• Construct a consistent, attractive - even charming and captivating - cohesiveness that ties the entire project together
• Create an overall design that appeals to different senses - touch, sight, and sound - using colors, designs, textures, and manipulatives
• Tie everything back to the other four levels, especially the business objectives

Course Dates

Course Rates

Early-Bird Registration 30+ days prior to course start date: $745.00
Registration within 30 days of course start date: $895.00

Train as a Team and Save!
For questions on group discounts please go here.

Course Equipment

IMPORTANT - You'll participate in online and collaborative activities in a number of ways, each designed to provide a unique means to interact and learn from experts and colleagues. All course delivery software operates at Internet connection speeds of 56.6 kbps or better, on PC, Mac and Unix platforms. Programs will use teleconferencing or VoIP (voice over Internet Protocol.) The login instructions emailed to you approximately one week prior to the start of the course will outline platform use as well as any headset requirements or suggestions. Each registrant must provide their own laptop or desktop computer in order to fully participate in the course as mobile applications such as Zoom and Adobe Connect have limited feature functionality that may prohibit you from fully experiencing class activities. Please test your login information a minimum of 48 hours in advance on your course start date on the computer you will be using for the course.