Practical, Cost-Effective Video Production for eLearning Certificate Program

A Series of 3 Sessions

We have no remaining 2017 course dates. To be notified of future course dates please contact us.

Register early. This course size is limited.

Want a sneak peek of the course? Watch this video clip.

Certificate Overview

Certificate Overview

This certificate takes you through the process of creating video content for eLearning from concept (or assignment) to script to shooting to final edit — even on a limited budget! It will provide you with the knowledge and hands-on practice you’ll need to understand and create memorable eLearning videos. Video expert, Steve Haskin will share his 30+ years of innovative video production, script development and direction experience to take you from video basics to a deeper understanding of video and how to effectively employ it in your courses. During the certificate, you will complete one or more video projects you can use in your training courses. You will leave with an understanding of how video can work with your lessons to create memorable training that sticks with your learners and gain an understanding of the video production process so you may allocate your budget (be lit large or small) wisely.

See also 'Software Requirements/Notes from the Course Instructor' below.

  • During the course, you will receive concise, weekly evaluations of your videos describing how to make them better. (No criticisms — just critiques.)
  • A 30-minute one-on-one session with Steve after the certificate program is completed.
  • Step-by-step guides for at least 5 special effects that will make your videos look like Hollywood!
  • Free presets and action scripts for After Effects.
  • Studio layout guide and recommended equipment list.

PROGRAM DETAILS: During this certificate, you'll have the opportunity to create one or more training videos you can use immediately or at the conclusion of the course. You’ll learn the process of video content creation as well as techniques for camera, lighting, sound and how to most effectively use video content creation software.

PREREQUISITES: Basic computing skills are required. A basic understanding of video production and editing is also helpful, but not required. This course is intended for those new to or at an intermediate level of video production, though you may still find yourself learning new techniques and tips if you feel as though you’re an advanced video content creator.

WHO SHOULD ATTEND: This certificate is intended for:

  • eLearning Developers
  • Instructional Designers
  • Trainers
  • Anyone desiring to creating instructional videos on a budget.



Steve Haskin

Steve Haskin

President, Industrial Strength Learning
Steve Haskin is the award-winning video creator at Industrial Strength Learning. He has produced hundreds of projects that are uniquely artistic and technically beautiful. using video, still images, sounds and text. At the University of Michigan, Steve worked in the operating room and studio to create educational video for the Department of Surgery. At Borders he was a marketing website guru; and now, for his clients, he creates training media that works.

Technical Requirements

Technical Requirements

Other than a computer connected to the internet, you’ll need a video camera. Chances are you’ve already got a pretty decent one in your pocket or purse. Your phone video quality may be great, but you’ve got to know the limitations of the sensor and lens. We will explore your camera options during the course.
Software Requirements/Notes from the Course Instructor:  This course will be taught using part of the Adobe Creative Cloud suite of  tools. It’s called the “Cloud” but some of the software is probably already on your computer. If you don’t already have the software loaded on the computer you will use for the course, request that your IT department allow it/download it to your PC or Mac. Photoshop, Premiere Pro, After Effects and Audition are the only programs in the suite that are necessary for this course. The entire suite of software is fully functional during a 30-day trial period. Do not install the software more than 30 days prior the last session date, if you simply want to try out video production, the Adobe Creative Suite of software might look intimidating, but it is not once you understand a few paradigms. During the course, we'll explore the way Photoshop, Premiere Pro, After Effects and Audition work and dynamically link to save time in your post production environment. If you prefer, you can use other software. Although the course will be taught using the Adobe Creative Cloud software outlined above due to (based on the instructor's experience) ease of workflow. If you plan to use a non-Adobe product such as Audacity or other available freeware currently available, please note that the course instructor may not be able to assist you with questions specific to that software.

Course Objectives

Course Objectives:

After completing this course, you will:

  • Have a deeper understanding of video and how to effectively employ it in your courses.
  • Learn to create memorable training videos that will stick with your learners.
  • Gain experience creating video content for eLearning from concept (or assignment) to script, to shooting to final edit.
  • Have at least one training video you can immediately use on the job!

What We'll Cover:

Before the class begins, please shoot a short video on the subject of your choice — it can be something you need to have for your job. There are no rules except that the video should run 30 seconds or less and have at least three edits. If it runs longer, that is fine.There really are no rules except for the 'three edit' requirement.

Getting Started

  • Review of first videos you’ve done.
  • Brief overview of video production.
  • Script writing conventions and how to mark scripts up
  • Overview of equipment
  • Creating your own studio
  • Software and hardware set-ups for optimized video editing
  • Equipment Needs: camera and other equipment should you have

Making Media and other related topics

  • Recap of Session 1
  • Review of videos
  • Shooting on location — the rules of the game for eLearning (different then news or normal production)
  • Getting the camera right: shooting angles, lighting, and other tricks and techniques to make your video look good in the camera.

Editing techniques and adding Sparkle to video

  • Working with different programs to do different things in video
  • Working with sound
  • Quick and effective ways to create a soundtrack
  • Publishing your work online

Course Dates

Course Dates

Register early. This course size is limited.

Course Dates:

We have no remaining 2017 course dates. To be notified of future course dates please contact us.

(Register by 30 days prior to the course start date and automatically save $150 with our Early Bird rate!)

  • Session 1: Coming soon!
  • Session 2: Coming soon!
  • Session 3: Coming soon!

RAIN DATE:  Coming soon! The "Rain Date" is a date to reserve on your calendar. It will be used in the unlikely event that an earlier session can not run as planned due to technical difficulties or a speaker emergency.

Each session is 90 minutes in length.

All sessions start at 2:30 pm Eastern Time (New York time). Here is the time of the sessions listed in various time zones:

  • 11:30 am - 1:00 pm Pacific Time (PT)
  • 12:30 pm - 2:00 pm Mountain Time (MT)
  • 1:30 pm - 3:00 pm Central Time (CT)
  • 2:30 pm - 4:00 pm Eastern Time (ET)

For times in other cities, visit this link. All sessions are recorded. In order to earn your Certificate of Completion, you must log in for and participate in each live course and successfully complete any homework assignments by specified deadlines. Recordings of sessions are intended for review purposes only.

Course Rates

Course Rates

  • Early-Bird Registration on or before September 25, 2017: $745.00
  • Registration after September 25, 2017: $895.00

Train as a Team and Save!
For questions on group discounts, call 612.340.4742, or contact us for details.

Course Equipment

Course Equipment

IMPORTANT - You'll participate in online and collaborative activities in a number of ways, each designed to provide a unique means to interact and learn from experts and colleagues. All course delivery software operates at Internet connection speeds of 56.6 kbps or better, on PC, Mac and Unix platforms. Programs will use teleconferencing or VoIP (voice over Internet Protocol.) The login instructions emailed to you approximately one week prior to the start of the course will outline platform use as well as any headset requirements or suggestions. Each registrant must provide their own laptop or desktop computer and other equipment (such as a headset) in order to fully and successfully participate in the course. Please test your login information a minimum of 48 hours in advance on your course start date on the computer you will be using for the course.

Certificate Badge

Certificate of Completion and eBadge

After successfully completing your online certificate program, you will receive a professionally produced Certificate of Completion and an eBadge. eBadges are transforming how your hard-earned achievements are recognized, shared and rewarded. You can showcase eBadges in your email signature or on social media sites like LinkedIn, Facebook and Twitter.





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